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Inclusive beauty founders of Etia London, Loverboy Beauty and Ruka were chosen from more than 800 applicants.
October 3, 2024
By: Christine Esposito
Editor-in-Chief
The Estée Lauder Companies (ELC) has named the winners of The Catalysts program. Created by ELC’s New Incubation Ventures (NIV), and launched with support from TikTok, the initiative is aimed at spotlighting, uplifting and empowering emerging storytellers with fresh visions for the beauty industry, according to the beauty giant. Founders of nine finalist companies presented to a jury at Le Meurice in Paris yesterday. Each finalist gave a seven-minute pitch outlining their concept, vision and ...
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